Monday, September 30, 2019

Love in 4 pre 1940 poems Essay

What differences have you found in the presentation of attitudes to love in any 4 of the pre 1940 poems I am going to write about 4 different poems and about there differences and similarities The 4 poems i have chosen to write about are: To Celia – by Ben Jonson To His Coy Mistress – Andrew Marvell My Picture – By Abraham Cowley Shall I Compare thee†¦? – By William Shakespeare The predominant attitude to love before nineteen-fourteen was to base affection purely on surface qualities and not the internal qualities. Some of the poems support and others contradict this view. I am going to explore the different attitudes to love in poems written before nineteen-fourteen by Shakespeare, Jonson, Cowley and Marvell. The main purpose of Shakespeare’s sonnet, â€Å"Shall I compare thee†¦? † is to immortalise his beloved through his own poetry. The sonnet is initially seen as typical of the love poetry of Elizabethan England because he is comparing his beloved to nature’s beauty However, Shakespeare takes the Elizabethan love poem a step further by explaining that his beloved is, in fact, not to be viewed at all like this: â€Å"And every fair from fair sometime declines†. The sonnet is split into three quatrains with a rhyming couplet to end the poem. Shakespeare uses examples of natural beauty to explain that his beloved is not as beautiful as these exquisite natural beauties, but will last longer and will stay even more beautiful inside: â€Å"But thy eternal summer shall not fade† He reveals that she is, in fact, is even more beautiful than the summer as her beauty will never fade. Shakespeare appears to be very mature in his views on love and talks realistically rather than in a passionate moment. Shakespeare used a conventional form of poetry to praise poetry and his beloved. He boasted that both would be preserved nearly eternally. Five hundred years later, no one refutes his boast. On the other hand, â€Å"To Celia† is an example of the idolatry that the Shakespeare sonnet mocks. Jonson likens his beloved to a goddess, giving her special powers beyond realistic measure. He writes lyrically and expresses deep personal emotions about love as someone who was foolishly and passionately in love would do, using many exaggerated metaphors and vivid language phrases: â€Å"But might I of Jove’s nectar sup, I would not change for thine. † He attempts to show the extent of his love for her, by telling her, that even if he was offered to drink from the Holy Grail, he would prefer to drink from her cup. Using religion to express love was very popular in love poetry at that time, as it was viewed as extremely important part of their culture. In â€Å"To His Coy Mistress†, Marvell’s beloved is also not idolised, as in â€Å"To Celia† but he does use excessive flattery as a persuasive device. This makes many of the supposedly devoted phrases he uses seem false. â€Å"An hundred years should go to praise Thine eyes, and on thy forehead gaze† He exaggerates how beautiful he thinks she is by likening her to a Goddess who should be worshipped, hoping that this will convince her of his love. The Shakespeare sonnet makes references to the five senses. Jonson’s â€Å"To Celia†, written at a similar time, also refers to the senses: â€Å"Drink to me, only, with thine eyes† Marvell writes â€Å"To His Coy Mistress† in 1621, also attempting to persuade, like Jonson. This time not to get his beloved to love him, but to persuade her to sleep with him. Both men are seen to be being rejected whereas in the Shakespeare sonnets, it is obvious that the couples are very much in love already. The poem â€Å"My picture† by Abraham Cowley is similar to â€Å"To Celia†, as both women are the two men’s life forces. They imply in their poems that if the women were not there, then their lives would be worthless and they would die. In â€Å"My picture† Cowley gives his beloved a picture and he implies that if she is not in his life then the picture will no longer look the same. This is even though the picture has only recently been drawn, because he will have withered away as he has been out of her presence. As you can see both in â€Å"My Picture† and â€Å"To Celia† both men rely on the two women to keep them alive. If we look at the poem â€Å"My Picture† by Cowley the words he has used looked quite forced as if he has just used them to make the poem rhyme. I think however that Cowley has tried to make the poem quite light hearted by using simplicity with the rhyming- â€Å"The next sun’s rising will behold Me pale, and lean, and old. † – We can see from this small extract the simplicity of the poem and also the way Cowley has just used words that fit but therefore look forced. However if we look again at the language of â€Å"To Celia†, Ben Jonson has used quite complicated language that some might find hard to understand – â€Å"Deserts of vast eternity† Doth ask a drink divine; But might I of Jove’s nectar sup, I would not change for thine The poem â€Å"To Celia† has a rhyming scheme ABCB. Ben Jonson has made the words of the poem flow really well – â€Å"Drink to me only with thine eyes, And I’ll not look for wine Or leave a kiss but in the cup And I’ll not look for wine† As you can see by reading this the words Ben Jonson has used do not seem as if he has just used them because they rhyme, he has simply used them because these chosen words are telling his story. If we look at the poem â€Å"Shall I compare thee†¦ † by Shakespeare the language he has used is simple and easy to read. The poem is also understandable unlike parts of â€Å"To Celia† by Ben Jonson. In conclusion we can see that all four poems however being similar in some way also have there on qualities and downsides. In Shakespeare’s sonnet he tries to say that beauty on the inside will last forever however beauty on the outside will be destroyed one day. On the other hand Marvell writes his poem to persuade his beloved, not to adore her. Jonson writes to try and tell his beloved how much he loves her as he is desperate to be with her.

Sunday, September 29, 2019

Finding Scripture: Money and Nationalism Worksheet and Journal Essay

Money: Matthew 6:19-24 – This verse is telling us that the material things that we have here on earth are not important, the treasures that we are earning while we are here on earth for when we get to heaven are the things that are important. The size of our store house depends on what we do for the Lord while we are here on earth. Matthew 19:16-30 – This passage is telling us that in order for us to inherit the kingdom of God, we must follow Christ wholeheartedly and be born again. If we do not follow Christ we will not inherit the Kingdom of God. 1 Timothy 6:10 – The verse is telling us that we shouldn’t love money because it can be our ultimate downfall. It can be coveted by some, and it can detour us from our faith. Colossians 3:23-25 – That if we are going to serve the Lord, we need to do it with a good attitude and do it wholeheartedly without griping and complaining. And if we serve Christ while we are here on earth we will receive rewards in heaven . Matthew 25:14-29 – Whatever the Lord gives us he will bless it, if we remember to give back to him of what we have. We can’t be selfish; we have to give freely wholeheartedly. Malachi 3:10 – Whatever we have we need to give a tenth of everything we have. Our tithe belongs to the Lord, and we need to remember to always pay him first. And God will always bless what you have. God will continually bless you if you give freely to him. Write 2-3 sentences explaining how the six passages above might shape the Christian worldview regarding Money: These verses remind us of how important it is to give God our time, our money, and anything we have wholeheartedly. We owe God a tenth of everything we have. God will continually bless us, if we give it without griping and complaining.  Anything we do for the Lord, whether we serve him, we need to do it in the right attitude. God loveth a cheerful giver. Give a brief summary after each passage listed below. Nationalism: Mark 12:13-17 – I believe this passage is talking about our loyalties to Christ and our loyalties to man. Romans 13:1-7 – Paul is telling Christians about how they should be obedient to the government, but how God is our ultimate authority, he is all powerful over anything else. Daniel 3:1-30 – The verse is telling us the story of Shadrach, Mescach and Obedigo, how back then King Nebuchadnezzar had a image that was set up, and he ordered that everyone bow down to worship it, well these three boys refused to bow down and worship it, they believed in the one true God. So the king had them thrown into the fiery furnace. Well when they threw them in, they looked and noticed that the three men were walking around in the furnace, along with one other person, which was the Son of God. So the King ordered the men to get them out, and when they got them out, the king acknowledged that there was only one true God, and that was the God who had delivered these three men out of the fiery furnace. Daniel 6:1-28 – This passage is talking about King Darius and David, and how they were trying to find fault again Daniel, but when they talked to him they could find no fault or anything else, except the fact that He obeyed the Law of God. Write 2-3 sentences explaining how the four passages immediately above might shape the Christian worldview regarding Nationalism: These passages are telling us that even though we have a government and people that are in high positions, we must still obey them, but God is our ultimate authority, and He is all powerful and all-knowing above anyone else and above everything else. See Part 2 of this assignment on the next page. Part 2 – Journal on Nationalism Use the space below to compose a journal of 250-500 words on nationalism by answering the following: Is there ever a reason for a citizen of any country  to reject obeying the laws of the land if those rulers do not uphold that country’s values and self-regulations? Whether your response is â€Å"Yes† or â€Å"No,† please provide reasoning for your answer by explaining your answer in terms of your worldview. Well first of all, we can define Nationalism as a belief, when members of a entire nation, have similar goals, and common interest in other things, and they differ from many other people. I personally do not believe there is ever a reason for anyone not to obey the laws of a land, even if those ruler do not uphold that country’s values and self regulations. I’m sure there have been times in the past when other people from other countries did not want to obey certain rules, but I’m sure it can be very hard when you come from another country and you are so used to living with different rules and regulations, and then you come to our country and there are also different laws to follow. So yes I would say it is a reason for this to happen. My view on Nationalism is, is that we all have a government, and even though God is our ultimate power, it is still important for us to follow the rules of our government. It tells us in the book of Daniel, how we should obey our government and then also obey God. These passages are telling us that even though we have a government and people that are in high positions, we must still obey them, but God is our ultimate authority, and He is all powerful and all-knowing above anyone else and above everything else. It is so hard sometimes to do the right thing, but with God he will make it better .

Saturday, September 28, 2019

Freuds Mind Structure Essay Example | Topics and Well Written Essays - 500 words

Freuds Mind Structure - Essay Example Unconscious - Freud explains that this part occupies greater area compared to conscious and the preconscious memory of a individual and in enormous. This is not readily available in bringing it to conscious or awareness. The feelings and thoughts are dumped which includes the urges, feelings and ideas which are tied with anxiety, conflict and pain. Freud believed that this are not disappeared but stored in this part of memory which can eventually affect and influence actions and the conscious awareness of the individual. Also, Freud conceptualized the Id, Ego and Superego - where activities of this occur in this area. Freud also represented this mind structure into a model of an iceberg, the mental iceberg which Freud's illustration about Human Mind. Accordingly, conscious and preconscious can pass information back and forth wherein in the process of passing it can fall into the unconscious mind where it cannot be readily available freely. This is expressed as the images presented below: Id functions to satisfy self-gratification and no care for others, the selfishness in every individual, irrational and emotional. Ego does the rational thinking and helps grow awareness that there are things that human want are not always attainable.

Friday, September 27, 2019

The international finance structure and the IPE of international Debt Essay

The international finance structure and the IPE of international Debt - Essay Example Firstly, chapter 7 denotes the fact that international political economics and the agreements that are associated with it deal with political and economic agreements. As the name implies, development, debt, trade, and resource requisition and distribution are a core complement of the way in which international political economics is currently defined and practice. However, more than just monetary and financial decisions, power politics, namely forcing one state or entity to engage in international political economics to a different degree or extent that they might otherwise be willing, is a fundamental complement of the way in which international political economics is currently defined. Another salient factor that helps to constrain and define the way in which international political economics takes place within the current world is currency rate. Ultimately, even though economic decisions can be made with regard to X product being purchased at any price, the role and extent to whic h exchange rates impact the decisions that international political economics incurs are extraordinary. The impact that the dollar has on setting supply and demand ratios and equilibrium point is profound. However, even though this power is profound, the demand for the dollar is not something that is set in stone. Although the United States government necessarily has a great deal of latitude in respect of the amount of dollars that are in global circulation and â€Å"supply,† the demand for these dollars fluctuates based upon fear or confidence, restricting or expanding the global economy as a function of this faith or fear in the international currency of exchange. An approach that the chapter references with regard to the way in which international political economy is currently defined concerns global economic factors. What is meant by this is that even though the preceding analysis has been wholly concentric upon the way in which state actors can influence the global polit ical economy, the fact of the matter is that non-state actors, indeed individuals, can have a profound impact on the evolution and development of international political economics itself. For instance, currency speculation is one manner through which an individual, or a group of individuals, can have a deep impact on the currency exchange rate and/or an overall level of trust or belief in a given currency. History is replete with examples of individual investors, and groups of investors, that had been able to successfully shake competence or boost confidence in a given currency, and thereby fundamentally alter the way in which international political economics takes place. Although these situations are somewhat less important than the governmental/state decisions that have thus far been discussed and analyzed in terms of supply and demand of a given currency, they are nonetheless definitive and important in determining the future of the international political economic system. Where as chapter 7 is effective in helping to give an overview of the internatio

Thursday, September 26, 2019

How has the concept of individual liberty changed throughout the Essay

How has the concept of individual liberty changed throughout the history of political thought Discuss and develop an argument based on the works of authors discussed throughout the course - Essay Example It also includes the state of indifference towards others’ political, social, economic, cultural, personal and religious activities. International politics, international law, state organisations, social justice, equality, liberty and social movements also come into the fold of liberalism. By critically examining the philosophies of all the great personalities, it becomes evident that all these personalities support individual liberty provided it is observed out of sound reasoning on the one hand, and is exercised with a good intention on the other. Individual liberty has always been the subject of great interest for the philosophers and political thinkers, and they strived for winning freedom of thought and action for all citizens on the foundation of equality and without any discrimination of caste, class, creed, community, race, region, religion, ethnicity and gender. Since thinkers and philosophers serve as the brain of a society, they do not accept inequalities and injustices committed by the rulers and powerful stratum of society on the suppressed masses. Consequently, they rebel against the man-made bonds and shackles and present the intellectual framework which offers a complete and just system to lead a happy and peaceful life. Since the foundations of their philosophy rests on human welfare, they awake the society from the sleep of ignorance and encourage them struggle to win their rights. Before the mighty French Revolution it were philosophers like Voltaire, Rousseau and others who awoke the sleeping nation and foug ht for the noble cause of equality and justice by their wonderful writings. The philosophical theme behind the literature of that time paved the way towards equal distribution of power, pelf, possession and prestige for all strata of French Society. Thus unjust measures enforced by the French laws came to an end. The philosophers belonging to ancient Greece played the most formidable role in respect of obtaining individual

Wednesday, September 25, 2019

Labor unions. Workers, Industrialization and Happiness Essay

Labor unions. Workers, Industrialization and Happiness - Essay Example Reaction from family The movie brings out the aspect of the different family members' reaction to one’s involvement in union activities. After hearing Reuben’s speech Norma starts participating in union formation activities. This invokes negative reactions in her husband who feels Norma is not spending enough time with her family (Canby). In a way, this shows that he has some resistance to the idea of her involvement in the movement. However, his opinion changes with time with Sonny, Norma’s husband, telling her that he loves her and supports all decisions. Her father is also opposed to the idea of the movement seeking to form a union among the workers of the mill. This is because of he is a stockholder which makes him wary of the union. Her mother who works in the mill is also apathetic which is not expected of her (Canby). This shows the lack of support from family members and relatives when advocating for the formation of unions and improvement of working cond itions, which discourages the formation of the movements. Winning the battle The aspect of finally winning the struggle in the form of union formation and better working conditions is also brought out. The struggle for labor rights is usually an uphill task that is not for the faint hearted (Canby). A large number of challenges pose the threat of derailing the process. However, with deep emotional strengths that inspire courage and a complex network of feelings for the workers being ill-treated the activists almost always succeed in their endeavors to see improved rights in the labor sector of industries maintained by unions. This is the case in the movie where Norma ends up with a post in the cotton mill union. II. Workers, Industrialization and Happiness Researchers have made a... Labor unions. Workers, Industrialization and Happiness The American labor sector of today contrasts greatly with the labor sector of the early industrial days. The movements drew clear lines between the management of the industries and the labor aspects that based on the issues between the two. This was aimed to advocate for the improvement of their working conditions. It is sentiments like these that the screenwriters and the director of the movie â€Å"Norma Rae† shared and sought to evoke among the audience. The movie highlights the processes and trials experienced in the starting of a workers union (Canby). It shows that although the start of worker unions is marred by challenges, their successful formations eventually result in improved labor conditions. Challenges to labor union formations Victimization The employers victimize the founding figures of trade unions when they start advocating for the rights of the workers. The movie gives a clear illustration of this aspect that is replicated in nearly all scenarios involving t he establishment of labor unions. After hearing a speech from Rueben Warshowsky, Norma decides to unionize her workmates. This does not augur well with the managers of the cotton mill, who confront her (Canby). Researchers have made a distinction on the definition of happiness as a short-term state of lighting up of the mind depending on the temperament of a person and the external factors associated with the person.

Tuesday, September 24, 2019

Editorial Essay Example | Topics and Well Written Essays - 500 words - 1

Editorial - Essay Example ded party and thereby end the outbursts, the burning of Danish embassies in Muslim-dominated countries and the threats to national security of Denmark. However, the press in Denmark and in Europe, in general, are not budging. And the reason for that is freedom of expression! The cartoon may be offensive to the Islam faith, but the Muslims, while demanding respect for their faith, also need to understand press freedom, and more importantly, understand the meaning of the word â€Å"editorial.† The cartoon was printed as an editorial, and therefore, is solely the opinion of the artist, not necessarily the opinion of the entire publication or even the entire country of Denmark. The Danish government does not want to apologize on the part of the publication for respect freedom of expression in the country, despite the numerous protests and the boycott of Danish products that is affecting the businesses of some Danish companies. Muslims from the Middle East argue that the government is responsible because it could have stopped the publication of such offensive editorial or it could even punish the publication for doing so. In their mindset, this is most logical because in their countries, everything is controlled by the government – not excludin g the press. Again, press freedom is something that Muslims need to understand. They need to understand that the press only becomes effective if it acts separate from governments, corporations, political parties, and religions. It is a separate entity that needs to be critical, non-partisan and unbiased. It is with this kind of press freedom that society can improve itself. It should also be pointed out that the Muslim nations are not entirely innocent in terms of religious insensitivity. Many times have they published items that are considered offensive to Christians and Jews. It has also been a recurring scenario that every time that the Islam faith is offended, Muslims would go out on the streets in angry protests, with

Monday, September 23, 2019

How to use social media to promote the business Essay

How to use social media to promote the business - Essay Example To gain important information about how social media will be applied to the marketing strategy of Tazaki Sushi restaurant, I included a question in the feedback catalogue about how the customers found out about the organization. An analysis of how competitors were using social media was also conducted based on their presence in existing social media platforms. Organizations that have successfully used social media to attract customers to their services have includes aspects such as creating fan page on Facebook, Twitting different aspects of their operations to customers, developing blogs and creating alert Google systems that give feedback on activities related the organization in different online avenues. Consequently, Tazaki Sushi restaurant should Tazaki Sushi restaurant adopt these measures to be able to improve its awareness which will translate into more customers especially since the restaurant has a reputation of offering high quality services. It is recommended that Tazaki Sushi restaurant should have regular update of its website as an important source of information for more current services offered by the organization. Increased presence in social media should also be accompanied by promotions and incentives to increase the level of activities carried out in these avenues. Tazaki Sushi is a Japanese restaurant located in Sunset area in San Francisco. The restaurant has good reputation by providing high quality service and reasonable price to its customers. Normally, repeat customers were a major source of business for the restaurant. However, the restaurant has not gained much recognition, not many people know about the restaurant except the repeat customers. Given the increased competition in the area of authentic traditional cuisine (Ebster and Guist 42), Tazaki Sushi should develop a practical solution to the

Sunday, September 22, 2019

Annotated Bibliography Essay Example | Topics and Well Written Essays - 2000 words - 4

Annotated Bibliography - Essay Example According to the authors, the need is to establish a strong link between theory and practice in order to improve the supervision of students’ activities within the classroom. This article also relates to the subject of supervisory principles in education in a sense that it provides an effective framework for supervisors’ training which teachers can use to improve their supervision skills. The purpose of this article as mentioned by the authors is to identify the key empirical and theoretical considerations that should be able to support the need of effective training for educators and supervisors. The authors have explored the content of different training courses to know whether an appropriate model of supervision exists in the field of medicine or not. In this article, the authors argue that if there is no explanatory model in place for training, the training of supervisors should be based on relevant existing information about models of supervision and learning processes. This article is based primarily on the need to improve teacher efficacy and supervision in the education resource-room context. The objectives of the research were to prove the validity of the Gibson and Dembo Teacher Efficacy Scale in the special education context, as well as to examine the association between the use of instructional supervision and teacher efficacy. The authors of this article examined the relationship in order come up with the judgment about the strength of the relationship and its role in improving students’ learning. The article contains a good amount of information on the relationship between teacher efficacy and instructional supervision. In this article, the author discusses the importance of translating the principles of managing human behaviors and organizational activities into successful business practices. The main idea presented by the author is that the

Saturday, September 21, 2019

North Korean Authoritative Government Essay Example for Free

North Korean Authoritative Government Essay In this paper, I will attempt to explain why authoritarianism regimes such as the one in North Korea, still continues to govern even though the government is one of the more corrupted types of government still in existence today. The word authoritarianism is defined as, â€Å"a form of government in which the ruler is an absolute dictator (not restricted by a constitution or laws or opposition etc. )†(Word Net) There are currently many countries in our world that are not democratic societies. There are authoritarian regimes that still exist today. Probably one of the more well known authoritarian regimes is the government in North Korea. North Korea gained its independence from Japan in the year 1945. Kim Jong Il is currently the leader of North Korea. The mismanagement of economics through the 1990’s has made North Korea rely heavily on international aid to feed its population. North Korea has expanded their resources to help develop a military of about one million soldiers. Central Intelligence Agency) â€Å"North Korea’s long-range missile development, as well as its nuclear, chemical, and biological weapons programs and massive conventional armed forces, are of major concern to the international community. † (Central Intelligence Agency) The government in North Korea is a big part to blame for the economic struggles. In President Bush’s first State of the Union Speech he declared North Korea as part of the â€Å"Axis of Evil. † Presi dent Bush also went on to say his goal was, â€Å"to prevent regimes that sponsor terror from threatening America or our friends with weapons of mass destruction. He singled out Iraq, Iran and North Korea, claiming these states and their terrorist allies constitute an axis of evil arming to threaten the peace of the world. (Fact Sheet) â€Å"The United States must act against these regimes by denying them the materials, technology and expertise to make nuclear, chemical and biological weapons and provide them to terrorists, Bush said. † (Fact Sheet) North Korea is currently a communist-state one-man dictatorship. Under a communist-state one-man dictatorship elections are held but there is nobody to run against the leader. For instance in September of 2003 there was an election held in North Korea. Kim Jong Il and Kim Yong Nam were the only nominees for the positions and nobody opposed them. (Central Intelligence Agency) The government controls the people. The government rules a lot of what the people of North Korea can do or say. For the executive branch in this country, Kim Jong Il has been the ruler since July of 1994. Kim Yong Nam is the president of its Presidium and he also has the responsibility of representing state and receiving diplomatic credentials. Central Intelligence Agency) As for the legislative branch, the ruling party approves a list of candidates who are elected without opposition, but some seats are held by minor parties. (Central Intelligence Agency) The judicial branch of North Korea consists of a central court, and the judges are elected by the Supreme People’s Assembly. The way this government is set up is very different than the way the democratic states are set up. In a democratic society the people get to vote for leaders and high ranking officials. While in these authoritarianistic regimes, the people have no say in who is going to run their country. There have been many North Koreans that have tried to escape either to China or South Korea. Few people have made it across the boarders safely. However, if they fail to escape and they are captured by the North Korean military they will be tortured or even executed in some cases. (Pearson Education) â€Å"North Korea, one of the worlds most secretive societies, has been accused of egregious human-rights violations, including summary executions, torture, inhumane conditions in prison camps, which hold up to 200,000 prisoners, and denial of freedom of expression and movement. Access to the country is strictly limited and North Koreas domestic media is tightly controlled, making it difficult to substantiate the accusations. † (Pearson Education) I believe a huge part of why North Korea is actually still in existence is because the military has so much control on the people. Of course no country wants to start a war with North Korea because of their military strength and their nuclear weapons. â€Å"A number of stabilizing elements assist the regime’s efforts to maintain internal order. The society seems united in popular support for the party, and the people have a strong sense of national pride. Kim Il Sung, by all indications, truly is admired and supported by the general population. † (Federal Research Division Library of Congress: Pg 275) It is difficult for people that are from a democratic government to actually understand why authoritarianism governments work. Most all of the authoritarianism governments that I know have a strong following from their people. Whether the masses like the leader because he is helping the economy or helping a food shortage situation is another story. Personally I think these people in these countries are so afraid of what the leader might do to them or their family that they just do what they are told. Of course these people have never had it any other way. They don’t know what it is like to have a democracy. They don’t know what it is like to voice their opinion. The people in North Korea didn’t get to choose where they wanted to be born. If we had a free world I’m sure when some of those people realized that there are better governments in the world that won’t control your every move then they would leave the country. It is just not that easy for anyone to just get up and go to China or South Korea. People born into democratic societies should be thankful that they can enjoy the freedoms that they have, because there are other parts of the world where the idea of having rights is completely out of their control. There is no possible way the people can over throw the government in North Korea. North Korea has too strong of a military. One way the government will get overthrown is if it is done internally. The second way it will get overthrown is if they go to war with another country and they lose their power. â€Å"Indeed, research on Korean communism has become the pursuit of an avocation, meandering off the mainstream of contemporary social science. Most students of Korean communism have come under the influence, in varying degrees, of the lingering legacy of Kremlinology and the advancing model of Chinese studies. Following the general lines of development in Chinese studies in the 1960s and 1970s, research on Korean communism has shown an uneven advancement. On balance, research and knowledge concerning North Korea’s domestic politics and economy have developed more rapidly and significantly than the study of its foreign policy, which has remained neglected and underdeveloped. (Kim Pg:282) The economy in North Korea is struggling. Due to flooding and the lack of arable land, the people in North Korea are at a food shortage. Massive amounts of international food aid have allowed people of North Korea not to starve. Central Intelligence Agency) Mal-nutrition and poor living conditions still exist heavily in North Korea. As with everything else in the country, the government has the right to control the food and economic conditions. The religions that are practiced in this authoritarianism government are traditionally Buddhist and Confucianist, with some Christian and syncretic Chondogyo (Religion of the Heavenly Way. ) â€Å"Autonomous religions activities now are almost nonexistent; government sponsored religious groups exist to provide illusion of religious freedom. (Central Intelligence Agency) Like other authoritarianistic governments such as Cuba, Iran, Afghanistan, and Iraq until not to long ago, the regimes will last until somebody does something about it. The United States ended the authoritarianism regime in Iraq because we had enough military power to overtake Sadaam Hussein. The U. S. troops are still over in Iraq trying to force the Iraqi people into having a democracy. The Iraqi people that have voted so far on the new leader of their country is not a man that the United States wants to have them run their country. Sadaam Hussein would still be in power and have complete control of Iraq if the United States didn’t take him out of power. The military balance in South Korea is much stronger then North Korea. In case of another North Korean invasion, the South Korean military only has about 600,000 people while the north has around one million. However these numbers are misleading because of the fact that these numbers don’t include the superior training, equipment, and logistical support that the south has. Kang: Pg 262) â€Å"The South has outspent the North on defense in the last 15 years, if not longer. † (Kang: Pg 262) North Korea’s nuclear threats are a grave concern for South Korea and the rest of the world. The Soviets were building bombs in the 1950’s and China developed a nuclear bomb in the early 1960’s. North Korea didn’t start trying to assemble nuclear weapons until South Korea became a threat to them because they were overtaking North Korea in a lot of areas during the 1970’s. Kang: Pg 266) â€Å"North Korea’s significance to the world with a bomb is much greater than without a bomb. † (Kang: Pg 266)In conclusion, there are many reasons why the authoritarianism regime in North Korea is still up and running to this day. There is simply no way that anyone can overthrow the government unless it is done internally. The people located in these authoritarianism regimes usually like the leader, and agree to what he says. These people didn’t choose where they wanted to be born just like nobody in a democratic state had an opinion as to where they would like to be born. It is sad that most all of the money spent in North Korea is aimed toward building up a better military and not helping out with the economy or the food shortages. The only way these people know how to live is to be ruled by a dictator. Until the United States or some other world power takes down North Korea, the authoritarianism regime will continue to govern.

Friday, September 20, 2019

Analyze The Mix And Activities Of Nestle Marketing Essay

Analyze The Mix And Activities Of Nestle Marketing Essay In this report we are trying to investigate and analyze the Marketing Mix Activities of NESTLE. Most of the marketing practitioners regard marketing mix as a tool for transaction marketing and the archetype for operational marketing planning. (Gronroos, 1994:347) 4ps.png Elements of Marketing Mix (Armstrong and Kotler, 2001). MANAGING THE MARKETING MIX Customer Wants Marketing Mix Variables Managing the Marketing Mix (Baker, 1999:302) The above figure describes how a company could by research and successful adaptation can understand and develop products to match the customers requirements. According to Baker (1999: 303), by understanding and matching the needs of the customers efficient management of marketing mix is possible. COMPONENTS OF MARKETING MIX Impact Positive and Negative PRODUCT Kotler and Armstrong (2001) define a product as any entity that can be offered to a market by a company for attention, acquisition, consumption or use that might satisfy the needs of their customers. Product Mix Product mix is the total range of products that are manufactured by a company. The major aspects to be considered in product mix are explained below. http://genevalunch.com/files/2010/01/Nestl%C3%A9_products_1001192.jpg Variety: Nestle offers a wide product mix that comprises of food, health and nutrition products to meet the customer needs. Nestle offers its products in the following categories: Bottled water, Baby foods, Breakfast cereals, Chocolate and confectionery, Coffee, Dairy products, Drinks, Ice cream, In the Kitchen, Nestle Professional, Nutrition and Health, Pet care. Quality: Nestle is well known for the quality and taste of its products. Nestle Believes that Success is built on Quality. Design: As its variety range, Nestle also has a greater range of design. Nestle make sure all their new products look different and attractive. Nestle creates more jobs in Yorksmarties-jh4_gem.jpg smarties image by libsta_girl Features: Nestle have made sure that all their products have special features to make it more attractive to the customers. For example: In case of their ice creams, they have tried to include the special feature that is the low fat and sugar content. http://squeezydeals.files.wordpress.com/2009/04/picture-11.png?w=273h=258 Brand name: A strong brand name is important for both the company and the consumers as it adds to the value of the company, differentiates the products from those of its competitors and affects the consumer discernment of the company (Jobber 2007:328). A strong brand name also acts as a source of quality certification and can influence consumer preferences of products. Nestle, through its strong brand name and market presence has captured the heart of the customers worldwide. In the present health- conscious society, Nestle has captivated a loyal customer base through its focus on nutrition and health requirements and consumer preferences at a competitive price and it has enhanced the reputation of the company. A Nestle brand name on a product is a promise to the customer that it is safe to consume, that it complies with all regulations and that it meets high standards of quality Packaging: Packaging involves designing and developing a cover for a product in order to make it attractive to the consumers. Packaging was just a means for protecting the product in the past, but today increase in competition has resulted in the need to differentiate the product from those of its competitors to attract the customers and to describe the features of the product in order to gain consumer recognition. Poor designs can be one of the reasons for reduction in sales of a product due to less customer satisfaction. Nestle uses very attractive packaging as one of their main marketing strategies. For its efforts, Nestle has won several accolades such as the Silver Star and Best in category as Best Packaging Innovation leading to a significant reduction in household waste by the British Institute of Packaging for the Dairy Box biodegradable tray which is manufactured by using renewable resources. http://www.sophiesflorist.co.uk/images/chocolates/dairy%20box.jpg ROMOTION Stanton and Futrell (1987:418), describe promotion as an important element of marketing mix which aims in informing and persuading the market about the products and services of the company. J:uad18.jpg J:nescafe.jpg According to Baker (1999, 310) the method of communicating the product offer which is made by a company to match the needs of the customers and to persuade them to try the product is Promotion. They feel that the significance of promotion increases when the distance between the producers and customers increase and as the number of customers increase. Promotion activity does not depend on the demand; even if the demand is high promotional activities should go on in order to keep the manufacturers name before the customers. Nestle uses promotion as one of the major source to reach their customers to make them aware of the value of different products introduced in the market. Nestle adopts a promotion mix with a perfect blend of several different promotion tools to promote the value of its product and make the customers aware of their products. Promotion Tools PERSONAL SELLING: According to Stanton and Futrell (1987: 418), personal selling is mainly used when the market is geographically concentrated (Few customers) and when the products are custom made. It is defined as a face to face communication with buyers in the aim of pursuing the customers to purchase by Simon(). Its a one to one marketing. Tele marketing, door drops inserts, Door to door selling are all techniques used in personal selling. J:7_essentialprotein_image.jpg J:6_essentialprotein_image.jpg Nestle uses personal selling for specialized and sophisticated products. ADVERTISING: Advertising according to Groucutt (2005:215) is to communicate to a specific audience to stimulate action and its success is in the way the right information reaches the right person at the right time. Majaro (1993) says that advertising is any paid form non-personal communication of products, services or ideas through a commercial media. (Stanton and Futrell, 1987) Promotion through advertising is mainly done when the market is geographically dispersed or when the product is standardized. Nestlà ©s advertisements are well known in the market and they have made sure that the advertisements are attractive through all the possible media. Nestle also uses internet to promote their products, where they have different websites hosted for different products. Different strategies for each product like online competitions and distributions. HOW ADVERTISING WORKS Tim Ambler and Demetrios Vakratsas have formulated a framework for studying how advertising works for a company. How Advertising Works (Ambler, Vakratsas 1999:26) They have considered the input to be advertising own and competitive brands. Scheduling the media and message contents are the motivation factors or triggers the consumers response. Cognition, the thinking dimension of a persons response, and affect, the feeling dimension, are portrayed as two major intermediate advertising effects (Ambler, Vakratsas, 1999:26) SALES PROMOTION: Sales promotion represents non- media campaigns such as sampling displays, shows, exhibitions and contests (Majaro, 1993:35). Stanton and Futrell (1987:418) believes that sales promotions one of the fastest growing promotional methods these days. Free samples, Money off coupons, extra value offers buy one get one free, bundling, privilege points are all different methods used in sales promotion. Nestle also uses sales promotion as one of their promotion tools by offering programmes like every day eating coupon codes and discounts and offers for online shopping on nestle products. PUBLICITY: Publicity is a promotional method where the organization is not paying for the communication about its products and is benefiting from it (Stanton and Futrell 1987:419). This occurs either through a non-personal news story appearing in a mass medium or is delivered by a person in an interview or a speech. Publicity is achieved mainly through public relations activities. According to Jobber (2007) sponsorship provides more opportunities for publicity in the media. Nestle is a well known brand in the market and its fame describes its publicity and the further publicity occurs during various interviews of officials of Nestle. Publicity for Nestle also occurs during the launch of every new product and when the annual sale reports are published. This publicity obtained by Nestle is not by paying any of the media. Nestle, public relation activities is evident from how they try to communicate with government organizations as well as the customers about the different issues that they face. Through public relations Nestle try to bring to the attention of all the customers and organizations concerned about various issues and the current approach they are taking towards these issues. PRICE Price is defined as the value of a product that we get in return for all the effort that was taken for its production and also for marketing of the same product. Price is the revenue earner so it is considered as the odd one in the marketing mix. It is also considered as an important market tool which is visible to both customers and competitors (Baker 1985). The price of a product depends on a number of factors like, changes in technology, effect of suppliers, competitive pressure and the increasing price sensitivity of the customers. Price is also directly dependent on the demand of the product. If the demands increase the price will also increase and vice versa. Consumers generally show a keen interest in tracking the prices of the products which they usually purchase. This enables them to analyze the attractiveness of the product and be vigilant about the changes in price of the product, thus enabling them to compare the prices of the product in various stores (Vanhuele and Dreze 2002:72). Pricing of the Product Companies usually do not set a single price, but rather develop a pricing structure that reflects variations in geographical demand and costs, market-segment requirements, purchasing timing, order levels, delivery frequency, guarantees, service contract, and other factors (Kotler, Keller, Brady, Goodman and Hansen: 2009). According to David Jobber, pricing of a product mainly depends on 3 factors: cost, competitor and the market. COST ORIENTED PRICING The most common method of pricing of a product is cost oriented pricing, in which it is divided into full cost pricing which involves the calculating of cost of all labour and materials and direct cost pricing which involves the calculation of only those costs that are likely to rise as output increases. COMPETITOR ORIENTED PRICING The approach to pricing which only depends on the competitor rather than costs when framing a business is called competitor oriented pricing. Every consumer will judge the price of a product by comparing it with a similar product in the same range which is produced by their competitor (Kotler, Armstrong, Saunders and Wong 2001). MARKET ORIENTED PRICING Market oriented pricing is one of the important area which depends on competiveness of a product in the market. For a new product the positioning strategy controls the pricing and for an existing product price will depend on the strategic objectives. Price-Quality Relationships Price is directly dependent on the quality of the product. As the quality of a product increases the price also goes up. Nestle is a quality focused company and hence to compete with current market it need to carry out the pricing process of the product very carefully. Nestle is a very successful company and all its products are at affordable prices. PRODUCT LINE PRICING Most of the companies usually develop product lines rather than single products. In product line pricing the management must decide on the pricing steps to set between various products in a line (Kotler, Armstrong, Saunders and Wong 2001). In product line pricing, cost difference between the product in the line, evaluation of customers and also the competitors products with small price difference is also taken into account. EXPLICABILITY Explicability is defined as the capability of sales people to explain a high price to customer. In market customer demands the economic justification of product prices. If the sales people fail to give a clear idea of the product development stages, it will reduce the value of product. As Nestle is very innovative it needs a high financial support for its RD and it is not easy to give idea about the product development costs to an ordinary customer. COMPETITION Competition plays an important role in the cost consideration of a product in a business. The main competitors of Nestle are Heinz, Kraft, ConAgra, Mars Incorporated, Hershey, Cadbury, General mills etc. Since all their main competitors are also well branded, they cannot price a product without analyzing the competitors pricing. But the main advantages behind their successful pricing are that they are very superior in its market position. NEGOTIATING MARGINS In certain market customer expects a price reduction in some products. Competitive discounts, fast payment discounts an annual volume bonus and other promotional allowances come under this category. Nestle and its negotiations with its suppliers made them to gain a good reasonable margin in all its goods. EFFECT OF DISTRIBUTORS/RETAILERS Well qualified suppliers and efficient retailers is also a factor which affects the price of a product. If a distributor supplies a product with high price or a retailer sells a product in high margin it will cause the variations in price of the products. Nestle itself agreed that their distributors are well developed and hence the company can control the price of its products. POLITICAL FACTORS Nestle sometimes blames the policies of governments for its poor reflection on the exports. Some of the government policies which results in increase in packaging cost makes the product less competitive in the global exporting market. PLACE Armstrong and Kotler (2001) describes place as the activity of a company to make the products available to the customers. Place Strategies The major factors to be considered while formulating a place strategy are Channels, Coverage, Assortments, Locations, Inventory, Transportation, and Logistics. Channel distribution strategies deal with the decisions on making the products available to the target customers in usable condition. A channel of distribution is the combination of institutions through which a seller markets the products to the user or ultimate consumer (Peter, Donnelly 2004:145). As the time and finances required for setting up a channel of distribution are comparatively high, the place strategies are often critical for the success of a firm. The channels of distribution can be of two different types on the basis of the targeted consumer. It may differ when the end user of the product is a consumer or an organization, the Consumer Marketing Channel and the Business Marketing Channel. Consumer Marketing Channel: Armstrong and Kotler (2001) Nestle adopts the consumer marketing channel where the products from the producer reaches the consumer through the wholesalers or retailers. Nestle has e-marketing for some of its products where the products reach the consumers directly from the producer. Business Marketing Channel (Armstrong and Kotler, 2001) According to Donnelly (2004:150),the channel of distribution strategic decisions are determined on the basis of the following factors: Distribution coverage required Degree of control desired Total distribution cost Channel flexibility Distribution coverage may vary based on the features of the product, the market and the target customers. The company may opt for intensive distribution, selective distribution or exclusive distribution. In the case of intensive distribution, the company tries to sell the product through the maximum number of retailers and wholesalers. In selective distribution, the company may limit the number of wholesalers and retailers which are the best in that market while in the case of exclusive distribution; the manufacturing company may provide exclusive rights for distributing the product to only one or a few distributors. Nestle has adopted intensive distribution strategy in order to make its products available to a large customer base. Nestle products are available through a large number of retail outlets. Besides this, Nestle has also launched an e-shop for promoting its confectionary in Japan which allows the consumers to buy Kit Kat chocolates online. The coverage of Nestle is world-wide as it has a wide distribution channel and several manufacturing units at different places around the world. Marketing logistics involves the planning, implementing and controlling of physical flow of goods, services and related information from points of origin to points of consumption to meet customer requirements at a profit (Armstrong and Kotler 2001:342). Nestle underwent a complete re-engineering of its supply chain which was aided by Total Logistics which has benefitted both Nestle and its consumers. Nestle has been able to operate composite pallet loads for entire UK, combining beverages and confectionery through two vehicle fleets and two distribution hubs (http://www.total-logistics.eu.com/logistics-clients/logistics-consultants-case-studies/nestle.html). Through this, Nestle has been able to decrease its fleet size and satisfy smaller delivery volumes without any increase in the costs.

Thursday, September 19, 2019

Customer Relations and Interpersonal Skills :: essays research papers

Customer Relations and Interpersonal Skills In the food and Hospitality industry, Working with Colleagues and Customers is an important part of the job. Customer relations and interpersonal skills are the two most important skills that a person working in that industry will need to know about. Customer relations techniques include a number of skills, such as effective verbal and non-verbal communication, ability to ask relative questions, to be attentive, knowledge of different people and cultures, knowledge of where services and products are available from, problem-solving and decision making skills. Customer relations involve understanding the local and international visitors' needs, providing appropriate service, and handling complaints and feedback. Understanding the local and international visitors' needs involves catering for people from different cultures, backgrounds and upbringing's. For example, they might be from Japan where they are formal and punctual, or they might be from a Muslim upbringing where they fast between sunrise and sunset for the month of Ramadan. Through effective observing, listening and questioning, staff are able to accurately identify the customers needs and expectations. Staff should then ensure that these needs are met and exceed so the customer has an enjoyable time. Providing appropriate service to the customer is needed because the customer might be allergic to some foods such as MSG, wheat, food colourings or dairy products. Good service personal have these attributes effective verbal and non-verbal communication, sensitivity to special needs and anticipation of unexpressed needs, offering courteous service, advice and information, promoting establishment and its products, and promoting the local area and its attractions, Complaints are a good form of feedback. They're a few steps to follow in handling difficult situations. The first is to Focus and listen to the customer. The next is to be courteous and discreet, if possible take the customer away from others. Then suggest way(s) to fix the problem, if nothing can be done thank the customer for bring the problem to your attention. If you can't fix the problem go to somebody who can but stay there to make sure the problem is resolved. Then find the solution and implement it, then check the customer is happy and re-thank them for bring the problem to your attention. Last off all record the situation in your establishments logbooks. Interpersonal Skills involve immaculate personal presentation, outstanding communication skills, initiative in social interactions and good teamwork skills. These skills can be honed through team and individual sports, public speaking, acting and debating. Customer Relations and Interpersonal Skills :: essays research papers Customer Relations and Interpersonal Skills In the food and Hospitality industry, Working with Colleagues and Customers is an important part of the job. Customer relations and interpersonal skills are the two most important skills that a person working in that industry will need to know about. Customer relations techniques include a number of skills, such as effective verbal and non-verbal communication, ability to ask relative questions, to be attentive, knowledge of different people and cultures, knowledge of where services and products are available from, problem-solving and decision making skills. Customer relations involve understanding the local and international visitors' needs, providing appropriate service, and handling complaints and feedback. Understanding the local and international visitors' needs involves catering for people from different cultures, backgrounds and upbringing's. For example, they might be from Japan where they are formal and punctual, or they might be from a Muslim upbringing where they fast between sunrise and sunset for the month of Ramadan. Through effective observing, listening and questioning, staff are able to accurately identify the customers needs and expectations. Staff should then ensure that these needs are met and exceed so the customer has an enjoyable time. Providing appropriate service to the customer is needed because the customer might be allergic to some foods such as MSG, wheat, food colourings or dairy products. Good service personal have these attributes effective verbal and non-verbal communication, sensitivity to special needs and anticipation of unexpressed needs, offering courteous service, advice and information, promoting establishment and its products, and promoting the local area and its attractions, Complaints are a good form of feedback. They're a few steps to follow in handling difficult situations. The first is to Focus and listen to the customer. The next is to be courteous and discreet, if possible take the customer away from others. Then suggest way(s) to fix the problem, if nothing can be done thank the customer for bring the problem to your attention. If you can't fix the problem go to somebody who can but stay there to make sure the problem is resolved. Then find the solution and implement it, then check the customer is happy and re-thank them for bring the problem to your attention. Last off all record the situation in your establishments logbooks. Interpersonal Skills involve immaculate personal presentation, outstanding communication skills, initiative in social interactions and good teamwork skills. These skills can be honed through team and individual sports, public speaking, acting and debating.

Wednesday, September 18, 2019

Children Are Too Young to Vote :: Argumentative Persuasive Argument Essays

Children Are Too Young to Vote On February 22, 2004, I finally turned 18. I was an adult. I was supposed to be responsible. I had rights I never had before. And I was old enough to make my own decisions. Although I passed up buying cigarettes, joining the military, and getting a tattoo, I did embrace the chance to vote. I remember walking into the town hall for the first time, filling out my voting card, and feeling the sense of adulthood. When I was sitting there voting I realized how little I actually knew about the candidates. I soon learned these new freedoms and privileges I had should not be taken lightly. Wallace proposal In the essay, â€Å"Give children the vote,† (1998) the author, Vita Wallace argues for the rights of children. Basing her argument on opinion, Wallace presents her own life to explain the gist of her argument. Being a 16 year old, Wallace shares her points of view from this stage in her life, the stage where she is not quite an adult, but feels like she is. Wallace is upset with the lack of freedom given to children, and her claim is focused on children voting. â€Å"What I suggest is that children be allowed to grow into their own right to vote at whatever rate suits them individually,† Wallace states (1998, p.145). In fact, Wallace believes she would have been ready to vote when she was 8 or 9, maybe even sooner. Problems with the proposal Wallace’s voting proposal will not work for several reasons. My own personal story is a prime example why this freedom should not be taken lightly. Even at age 18 I did not realize what voting entailed and the importance in responsibility carried with the freedom to vote. Watching the news, reading the newspapers, and keeping updated on the latest debates was not my cup of tea. Research needs to be done to have adequate knowledge to vote. By voting, we are literally choosing who will run our country, our state, and our city. I was scared to think of this responsibility when I was 18. I could not imagine an eight year old making those decisions. Putting the future into the hands of children 17 years old and younger will not make the situation better.

Tuesday, September 17, 2019

Eulogy for Mother :: Eulogies Eulogy

Eulogy for Mother My mother gave me a very special gift before she left. A gift that I don't need to decide how to pass down & divide evenly to my 3 beautiful children (her grandchildren Jessica, Emily and Julia) A gift that I don't need to worry about keeping on a safe shelf so it doesn't break. My mother (and father) gave me the gift of faith. Anyone who knew my mother knew she always prayed. Over these past few days my brothers and I have discussed this and wondered how many hours during the day she prayed. We've concluded it wasn't how many hours she prayed, but how many minutes during the day she wasn't praying. I'd tell my mom about someone sick in my family, or a friend of mine or my husband Jerry's friends and when I'd talk to her the next day she'd say, "how's so and so doing - I've been praying for them." Over these past few weeks I've realized the power of prayer & the power of my mother's prayers. For I had this special peace before and during this holiday season. I didn't get "holidayitis" as my brothers well know this term. I wasn't stressed out and I kept saying, "there are 12 days of Christmas." This peace allowed us to have such a wonderful Christmas day with my mother and I know she enjoyed it greatly & saw the peace in me. That day was the last time I saw my mother and again, I realize now how her prayers were answered. For how much better does a departure from this worldly existence get by seeing and talking to your family for the last time on Christmas day, speaking her final words to her grandchildren by saying "I love you" for that is how she always said goodbye to them, and in her final moments†¦praying with her beloved husband of 57 years. And look around you now at this church-the celebration of the birth of Christ and everlasting life. Today when I cry I'm not crying for my mother for she always told us "Don't worry about me when I die, I'll be very happy with the Lord.

A Game of Thrones Chapter Fifty-one

Sansa They came for Sansa on the third day. She chose a simple dress of dark grey wool, plainly cut but richly embroidered around the collar and sleeves. Her fingers felt thick and clumsy as she struggled with the silver fastenings without the benefit of servants. Jeyne Poole had been confined with her, but Jeyne was useless. Her face was puffy from all her crying, and she could not seem to stop sobbing about her father. â€Å"I'm certain your father is well,† Sansa told her when she had finally gotten the dress buttoned right. â€Å"I'll ask the queen to let you see him.† She thought that kindness might lift Jeyne's spirits, but the other girl just looked at her with red, swollen eyes and began to cry all the harder. She was such a child. Sansa had wept too, the first day. Even within the stout walls of Maegor's Holdfast, with her door closed and barred, it was hard not to be terrified when the killing began. She had grown up to the sound of steel in the yard, and scarcely a day of her life had passed without hearing the clash of sword on sword, yet somehow knowing that the fighting was real made all the difference in the world. She heard it as she had never heard it before, and there were other sounds as well, grunts of pain, angry curses, shouts for help, and the moans of wounded and dying men. In the songs, the knights never screamed nor begged for mercy. So she wept, pleading through her door for them to tell her what was happening, calling for her father, for Septa Mordane, for the king, for her gallant prince. If the men guarding her heard her pleas, they gave no answer. The only time the door opened was late that night, when they thrust Jeyne Poole inside, bruised and shaking. â€Å"They're killing everyone,† the steward's daughter had shrieked at her. She went on and on. The Hound had broken down her door with a warhammer, she said. There were bodies on the stair of the Tower of the Hand, and the steps were slick with blood. Sansa dried her own tears as she struggled to comfort her friend. They went to sleep in the same bed, cradled in each other's arms like sisters. The second day was even worse. The room where Sansa had been confined was at the top of the highest tower of Maegor's Holdfast. From its window, she could see that the heavy iron portcullis in the gatehouse was down, and the drawbridge drawn up over the deep dry moat that separated the keep-within-a-keep from the larger castle that surrounded it. Lannister guardsmen prowled the walls with spears and crossbows to hand. The fighting was over, and the silence of the grave had settled over the Red Keep. The only sounds were Jeyne Poole's endless whimpers and sobs. They were fed—hard cheese and fresh-baked bread and milk to break their fast, roast chicken and greens at midday, and a late supper of beef and barley stew—but the servants who brought the meals would not answer Sansa's questions. That evening, some women brought her clothes from the Tower of the Hand, and some of Jeyne's things as well, but they seemed nearly as frightened as Jeyne, and when she tried to talk to them, they fled from her as if she had the grey plague. The guards outside the door still refused to let them leave the room. â€Å"Please, I need to speak to the queen again,† Sansa told them, as she told everyone she saw that day. â€Å"She'll want to talk to me, I know she will. Tell her I want to see her, please. If not the queen, then Prince Joffrey, if you'd be so kind. We're to marry when we're older.† At sunset on the second day, a great bell began to ring. Its voice was deep and sonorous, and the long slow clanging filled Sansa with a sense of dread. The ringing went on and on, and after a while they heard other bells answering from the Great Sept of Baelor on Visenya's Hill. The sound rumbled across the city like thunder, warning of the storm to come. â€Å"What is it?† Jeyne asked, covering her ears. â€Å"Why are they ringing the bells?† â€Å"The king is dead.† Sansa could not say how she knew it, yet she did. The slow, endless clanging filled their room, as mournful as a dirge. Had some enemy stormed the castle and murdered King Robert? Was that the meaning of the fighting they had heard? She went to sleep wondering, restless, and fearful. Was her beautiful Joffrey the king now? Or had they killed him too? She was afraid for him, and for her father. If only they would tell her what was happening . . . That night Sansa dreamt of Joffrey on the throne, with herself seated beside him in a gown of woven gold. She had a crown on her head, and everyone she had ever known came before her, to bend the knee and say their courtesies. The next morning, the morning of the third day, Ser Boros Blount of the Kingsguard came to escort her to the queen. Ser Boros was an ugly man with a broad chest and short, bandy legs. His nose was flat, his cheeks baggy with jowls, his hair grey and brittle. Today he wore white velvet, and his snowy cloak was fastened with a lion brooch. The beast had the soft sheen of gold, and his eyes were tiny rubies. â€Å"You look very handsome and splendid this morning, Ser Boros,† Sansa told him. A lady remembered her courtesies, and she was resolved to be a lady no matter what. â€Å"And you, my lady,† Ser Boros said in a flat voice. â€Å"Her Grace awaits. Come with me.† There were guards outside her door, Lannister men-at-arms in crimson cloaks and lion-crested helms. Sansa made herself smile at them pleasantly and bid them a good morning as she passed. It was the first time she had been allowed outside the chamber since Ser Arys Oakheart had led her there two mornings past. â€Å"To keep you safe, my sweet one,† Queen Cersei had told her. â€Å"Joffrey would never forgive me if anything happened to his precious.† Sansa had expected that Ser Boros would escort her to the royal apartments, but instead he led her out of Maegor's Holdfast. The bridge was down again. Some workmen were lowering a man on ropes into the depths of the dry moat. When Sansa peered down, she saw a body impaled on the huge iron spikes below. She averted her eyes quickly, afraid to ask, afraid to look too long, afraid he might be someone she knew. They found Queen Cersei in the council chambers, seated at the head of a long table littered with papers, candles, and blocks of sealing wax. The room was as splendid as any that Sansa had ever seen. She stared in awe at the carved wooden screen and the twin sphinxes that sat beside the door. â€Å"Your Grace,† Ser Boros said when they were ushered inside by another of the Kingsguard, Ser Mandon of the curiously dead face, â€Å"I've brought the girl.† Sansa had hoped Joffrey might be with her. Her prince was not there, but three of the king's councillors were. Lord Petyr Baelish sat on the queen's left hand, Grand Maester Pycelle at the end of the table, while Lord Varys hovered over them, smelling flowery. All of them were clad in black, she realized with a feeling of dread. Mourning clothes . . . The queen wore a high-collared black silk gown, with a hundred dark red rubies sewn into her bodice, covering her from neck to bosom. They were cut in the shape of teardrops, as if the queen were weeping blood. Cersei smiled to see her, and Sansa thought it was the sweetest and saddest smile she had ever seen. â€Å"Sansa, my sweet child,† she said, â€Å"I know you've been asking for me. I'm sorry that I could not send for you sooner. Matters have been very unsettled, and I have not had a moment. I trust my people have been taking good care of you?† â€Å"Everyone has been very sweet and pleasant, Your Grace, thank you ever so much for asking,† Sansa said politely. â€Å"Only, well, no one will talk to us or tell us what's happened . . . â€Å" â€Å"Us?† Cersei seemed puzzled. â€Å"We put the steward's girl in with her,† Ser Boros said. â€Å"We did not know what else to do with her.† The queen frowned. â€Å"Next time, you will ask,† she said, her voice sharp. â€Å"The gods only know what sort of tales she's been filling Sansa's head with.† â€Å"Jeyne's scared,† Sansa said. â€Å"She won't stop crying. I promised her I'd ask if she could see her father.† Old Grand Maester Pycelle lowered his eyes. â€Å"Her father is well, isn't he?† Sansa said anxiously. She knew there had been fighting, but surely no one would harm a steward. Vayon Poole did not even wear a sword. Queen Cersei looked at each of the councillors in turn. â€Å"I won't have Sansa fretting needlessly. What shall we do with this little friend of hers, my lords?† Lord Petyr leaned forward. â€Å"I'll find a place for her.† â€Å"Not in the city,† said the queen. â€Å"Do you take me for a fool?† The queen ignored that. â€Å"Ser Boros, escort this girl to Lord Petyr's apartments and instruct his people to keep her there until he comes for her. Tell her that Littlefinger will be taking her to see her father, that ought to calm her down. I want her gone before Sansa returns to her chamber.† â€Å"As you command, Your Grace,† Ser Boros said. He bowed deeply, spun on his heel, and took his leave, his long white cloak stirring the air behind him. Sansa was confused. â€Å"I don't understand,† she said. â€Å"Where is Jeyne's father? Why can't Ser Boros take her to him instead of Lord Petyr having to do it?† She had promised herself she would be a lady, gentle as the queen and as strong as her mother, the Lady Catelyn, but all of a sudden she was scared again. For a second she thought she might cry. â€Å"Where are you sending her? She hasn't done anything wrong, she's a good girl.† â€Å"She's upset you,† the queen said gently. â€Å"We can't be having that. Not another word, now. Lord Baelish will see that Jeyne's well taken care of, I promise you.† She patted the chair beside her. â€Å"Sit down, Sansa. I want to talk to you.† Sansa seated herself beside the queen. Cersei smiled again, but that did not make her feel any less anxious. Varys was wringing his soft hands together, Grand Maester Pycelle kept his sleepy eyes on the papers in front of him, but she could feel Littlefinger staring. Something about the way the small man looked at her made Sansa feel as though she had no clothes on. Goose bumps pimpled her skin. â€Å"Sweet Sansa,† Queen Cersei said, laying a soft hand on her wrist. â€Å"Such a beautiful child. I do hope you know how much Joffrey and I love you.† â€Å"You do?† Sansa said, breathless. Littlefinger was forgotten. Her prince loved her. Nothing else mattered. The queen smiled. â€Å"I think of you almost as my own daughter. And I know the love you bear for Joffrey.† She gave a weary shake of her head. â€Å"I am afraid we have some grave news about your lord father. You must be brave, child.† Her quiet words gave Sansa a chill. â€Å"What is it?† â€Å"Your father is a traitor, dear,† Lord Varys said. Grand Maester Pycelle lifted his ancient head. â€Å"With my own ears, I heard Lord Eddard swear to our beloved King Robert that he would protect the young princes as if they were his own sons. And yet the moment the king was dead, he called the small council together to steal Prince Joffrey's rightful throne.† â€Å"No,† Sansa blurted. â€Å"He wouldn't do that. He wouldn't!† The queen picked up a letter. The paper was torn and stiff with dried blood, but the broken seal was her father's, the direwolf stamped in pale wax. â€Å"We found this on the captain of your household guard, Sansa. It is a letter to my late husband's brother Stannis, inviting him to take the crown.† â€Å"Please, Your Grace, there's been a mistake.† Sudden panic made her dizzy and faint. â€Å"Please, send for my father, he'll tell you, he would never write such a letter, the king was his friend.† â€Å"Robert thought so,† said the queen. â€Å"This betrayal would have broken his heart. The gods are kind, that he did not live to see it.† She sighed. â€Å"Sansa, sweetling, you must see what a dreadful position this has left us in. You are innocent of any wrong, we all know that, and yet you are the daughter of a traitor. How can I allow you to marry my son?† â€Å"But I love him,† Sansa wailed, confused and frightened. What did they mean to do to her? What had they done to her father? It was not supposed to happen this way. She had to wed Joffrey, they were betrothed, he was promised to her, she had even dreamed about it. It wasn't fair to take him away from her on account of whatever her father might have done. â€Å"How well I know that, child,† Cersei said, her voice so kind and sweet. â€Å"Why else should you have come to me and told me of your father's plan to send you away from us, if not for love?† â€Å"It was for love,† Sansa said in a rush. â€Å"Father wouldn't even give me leave to say farewell.† She was the good girl, the obedient girl, but she had felt as wicked as Arya that morning, sneaking away from Septa Mordane, defying her lord father. She had never done anything so willful before, and she would never have done it then if she hadn't loved Joffrey as much as she did. â€Å"He was going to take me back to Winterfell and marry me to some hedge knight, even though it was Joff I wanted. I told him, but he wouldn't listen.† The king had been her last hope. The king could command Father to let her stay in King's Landing and marry Prince Joffrey, Sansa knew he could, but the king had always frightened her. He was loud and rough-voiced and drunk as often as not, and he would probably have just sent her back to Lord Eddard, if they even let her see him. So she went to the queen instead, and poured out her heart, and Cersei had listened and thanked her sw eetly . . . only then Ser Arys had escorted her to the high room in Maegor's Holdfast and posted guards, and a few hours later, the fighting had begun outside. â€Å"Please,† she finished, â€Å"you have to let me marry Joffrey, I'll be ever so good a wife to him, you'll see. I'll be a queen just like you, I promise.† Queen Cersei looked to the others. â€Å"My lords of the council, what do you say to her plea?† â€Å"The poor child,† murmured Varys. â€Å"A love so true and innocent, Your Grace, it would be cruel to deny it . . . and yet, what can we do? Her father stands condemned.† His soft hands washed each other in a gesture of helpless distress. â€Å"A child born of traitor's seed will find that betrayal comes naturally to her,† said Grand Maester Pycelle. â€Å"She is a sweet thing now, but in ten years, who can say what treasons she may hatch?† â€Å"No,† Sansa said, horrified. â€Å"I'm not, I'd never . . . I wouldn't betray Joffrey, I love him, I swear it, I do.† â€Å"Oh, so poignant,† said Varys. â€Å"And yet, it is truly said that blood runs truer than oaths.† â€Å"She reminds me of the mother, not the father,† Lord Petyr Baelish said quietly. â€Å"Look at her. The hair, the eyes. She is the very image of Cat at the same age.† The queen looked at her, troubled, and yet Sansa could see kindness in her clear green eyes. â€Å"Child,† she said, â€Å"if I could truly believe that you were not like your father, why nothing should please me more than to see you wed to my Joffrey. I know he loves you with all his heart.† She sighed. â€Å"And yet, I fear that Lord Varys and the Grand Maester have the right of it. The blood will tell. I have only to remember how your sister set her wolf on my son.† â€Å"I'm not like Arya,† Sansa blurted. â€Å"She has the traitor's blood, not me. I'm good, ask Septa Mordane, she'll tell you, I only want to be Joffrey's loyal and loving wife.† She felt the weight of Cersei's eyes as the queen studied her face. â€Å"I believe you mean it, child.† She turned to face the others. â€Å"My lords, it seems to me that if the rest of her kin were to remain loyal in this terrible time, that would go a long way toward laying our fears to rest.† Grand Maester Pycelle stroked his huge soft beard, his wide brow furrowed in thought. â€Å"Lord Eddard has three sons.† â€Å"Mere boys,† Lord Petyr said with a shrug. â€Å"I should be more concerned with Lady Catelyn and the Tullys.† The queen took Sansa's hand in both of hers. â€Å"Child, do you know your letters?† Sansa nodded nervously. She could read and write better than any of her brothers, although she was hopeless at sums. â€Å"I am pleased to hear that. Perhaps there is hope for you and Joffrey still . . . â€Å" â€Å"What do you want me to do?† â€Å"You must write your lady mother, and your brother, the eldest . . . what is his name?† â€Å"Robb,† Sansa said. â€Å"The word of your lord father's treason will no doubt reach them soon. Better that it should come from you. You must tell them how Lord Eddard betrayed his king.† Sansa wanted Joffrey desperately, but she did not think she had the courage to do as the queen was asking. â€Å"But he never . . . I don't . . . Your Grace, I wouldn't know what to say . . . â€Å" The queen patted her hand. â€Å"We will tell you what to write, child. The important thing is that you urge Lady Catelyn and your brother to keep the king's peace.† â€Å"It will go hard for them if they don't,† said Grand Maester Pycelle. â€Å"By the love you bear them, you must urge them to walk the path of wisdom.† â€Å"Your lady mother will no doubt fear for you dreadfully,† the queen said. â€Å"You must tell her that you are well and in our care, that we are treating you gently and seeing to your every want. Bid them to come to King's Landing and pledge their fealty to Joffrey when he takes his throne. If they do that . . . why, then we shall know that there is no taint in your blood, and when you come into the flower of your womanhood, you shall wed the king in the Great Sept of Baelor, before the eyes of gods and men.† . . . wed the king . . . The words made her breath come faster, yet still Sansa hesitated. â€Å"Perhaps . . . if I might see my father, talk to him about . . . â€Å" â€Å"Treason?† Lord Varys hinted. â€Å"You disappoint me, Sansa,† the queen said, with eyes gone hard as stones. â€Å"We've told you of your father's crimes. If you are truly as loyal as you say, why should you want to see him?† â€Å"I . . . I only meant . . . † Sansa felt her eyes grow wet. â€Å"He's not . . . please, he hasn't been . . . hurt, or . . . or . . . â€Å" â€Å"Lord Eddard has not been harmed,† the queen said. â€Å"But . . . what's to become of him?† â€Å"That is a matter for the king to decide,† Grand Maester Pycelle announced ponderously. The king! Sansa blinked back her tears. Joffrey was the king now, she thought. Her gallant prince would never hurt her father, no matter what he might have done. If she went to him and pleaded for mercy, she was certain he'd listen. He had to listen, he loved her, even the queen said so. Joff would need to punish Father, the lords would expect it, but perhaps he could send him back to Winterfell, or exile him to one of the Free Cities across the narrow sea. It would only have to be for a few years. By then she and Joffrey would be married. Once she was queen, she could persuade Joff to bring Father back and grant him a pardon. Only . . . if Mother or Robb did anything treasonous, called the banners or refused to swear fealty or anything, it would all go wrong. Her Joffrey was good and kind, she knew it in her heart, but a king had to be stern with rebels. She had to make them understand, she had to! â€Å"I'll . . . I'll write the letters,† Sansa told them. With a smile as warm as the sunrise, Cersei Lannister leaned close and kissed her gently on the cheek. â€Å"I knew you would. Joffrey will be so proud when I tell him what courage and good sense you've shown here today.† In the end, she wrote four letters. To her mother, the Lady Catelyn Stark, and to her brothers at Winterfell, and to her aunt and her grandfather as well, Lady Lysa Arryn of the Eyrie, and Lord Hoster Tully of Riverrun. By the time she had done, her fingers were cramped and stiff and stained with ink. Varys had her father's seal. She warmed the pale white beeswax over a candle, poured it carefully, and watched as the eunuch stamped each letter with the direwolf of House Stark. Jeyne Poole and all her things were gone when Ser Mandon Moore returned Sansa to the high tower of Maegor's Holdfast. No more weeping, she thought gratefully. Yet somehow it seemed colder with Jeyne gone, even after she'd built a fire. She pulled a chair close to the hearth, took down one of her favorite books, and lost herself in the stories of Florian and Jonquil, of Lady Shella and the Rainbow Knight, of valiant Prince Aemon and his doomed love for his brother's queen. It was not until later that night, as she was drifting off to sleep, that Sansa realized she had forgotten to ask about her sister.

Monday, September 16, 2019

What is the Victorian attitude

The typical Victorian woman was expected to bear her husband children, to ensure her family's happiness, to be suppressed and to show minimal emotion. Hence, true love was not as common as present day, especially for the upper class, who were being constantly being scrutinized by society. These attitudes are explored in ‘Jude the Obscure', ‘Sonnet VI' from Sonnets from the Portuguese, and ‘Jane Ere'. The main attitude towards love in Victorian society was that it was a career move for men, and a way for a woman to secure her position in life and the security of her children.Hence it was important to put love last to marry well, as your future depended on it. The Victorian novel ‘Jude the obscure' partially rejects this idea. In the case of Suede's marriage to Rubella, although there was some original attraction, due to Rubella's flirtatious nature, Jude quickly realizes that Rubella is not the one for him. However before he can break up with her, she tells him she is pregnant, and therefore he marries her, as it is the only noble thing to do.Again in Cue's marriage to Mr.. Philologist, it is not a career move. Philologist is belly in love with Sue, however his love is requited, and Sue only loves him as a friend. However, perhaps as a reaction to Jude confessing that he was married to Rubella, Sue acts rashly and marries Philologist. In both cases, the main objective of the marriages where not to progress in society, but on the other hand, neither were because of love either, therefore this attitude towards love is only partially rejected.Sue and Suede's relationship is built on true love, in that sense this attitude is fully rejected, however they have no intention of getting married, and due to the volatility of their characters, Cue's n particular, it is uncertain how long their relationship will last. Elizabeth Barrett Borrowing's sonnet also rejects this attitude of marriage being a necessity in society, and love was more of an afte rthought. Throughout the sonnet, she uses very beautiful and positive imagery when describing her emotions towards Richard. â€Å"l shall command/ The uses of my soul, nor lift my hand/ Serenely in the sunshine as before. The use of â€Å"command† suggests that she is in control, however she then talks about the â€Å"uses of [her] soul† it changes her meaning a bit. It could be interpreted as her thoughts Of him controlling her. Or it could also mean that all she can think about is him, and nothing else, and she can't control her thoughts. The next part paints a positive image, about no longer having to block out the sunshine, this may be construed as her having to stop thinking about him. The sunshine could be referring to Richard, or his love for her, or her love for him.The â€Å"lift my hand† may be referring to her blocking her love for him, or his advances towards her, in both interpretations she blinds herself to Richard. However the message is that she is partially committed and feels it is right, and she no longer has to stop herself from thinking about him or blocking his advances towards her. Browning rejects this attitude to love, and presents an argument that love can be true love. ‘Jane Ere' also rejects this attitude, and Jane chooses true love over this opportunistic love. SST. John, Cane's cousin, proposes to her even though he doesn't really love her.He believes that she can fulfill the duties he needs for his wife to do as he embarks on his journey to India as a missionary. Jane doesn't love him either and therefore turns down his proposal, much to his annoyance. â€Å"God and nature intended you for a missionary's wife†¦ A missionary's wife you must shall be. You shall be mine: I claim you -? not for my pleasure, but for my Sovereign's service. † SST. John's proposal is far from romantic, and in comparison with Rochester, has no love, or any emotion. The whole proposal is imperative, commanding Jane to agree and be his wife.He uses â€Å"God† and â€Å"nature† to suggest that this is God's plan, and it is only natural that Jane play out this role and fulfill her duty. SST. John says it is not for his pleasure, telling the reader that he has no romantic feelings towards Jane. He then goes on to say it is for â€Å"my Sovereign's service†, thus agreeing with the attitude of love, as marrying Jane would propel him in society and his career, and love is not of importance. Jane rejects SST. John's proposal because it would have been a loveless marriage, whereas she agrees to Rochester's proposal because of their mutual romantic love for each other.In the Victorian era, this would have been very uncommon, as most people put love last for marriage, Cane's effuse of this however shows that not everyone in Victorian society accepted this, and some craved for true love. Marriage was supposed to be a way of securing a future and a necessity of advancing yourself. Due to the laws at the time, marriage was a very final affair, to divorce or to separate was extremely frowned upon by society and even when that occurred there would be complications for both parties and children, e. . If divorced, any children would be declared illegitimate immediately. This made a lot of women nervous about making any commitment to their suitors. This idea is explored extensively in ‘Jude the Obscure', with Sue Bridgehead constantly questioning society attitude towards marriage. She challenges the accepted norm, that the institution of marriage is more of a trap than a declaration of love. She criticizes society's inability to accept the breaking of this commitment that most people are emotionally unequipped to fulfill.She strongly feels that the contractual nature of the agreement will kill the little spontaneity and romance that existed before the marriage. She says â€Å"It is foreign to a man's tauter to go on loving a person when he is told that he must a nd shall be a person's lover What is interesting with this is that although she constantly talks about women being the ones who have to adhere to society's standards and sacrifice all individuality, here she uses â€Å"he†. This may be to effectively convey her reasoning to Jude and get her points across in a way that he'd understand.Also she refers to â€Å"man's nature†, implying that it is unnatural and against human nature to be confined to these legal obligations. This opinion of hers is further reinforced by her horror when visiting the squalid egotist office, as well as her aversion to having a church wedding. This shows her abhorrence to the legality of getting married, and comes into play when she refuses to marry Jude, although they lead a happy unmarried life together for a few years. In Borrowing's Sonnet VI from ‘Sonnets from the Portuguese' she also mentions this wariness of marriage.She begins the sonnet with this uncertainty, â€Å"Go from me. Ye t feel that I shall stand/ Henceforth in thy shadow. † The first phrase is an imperative; however she follows this quickly with a pivot, â€Å"Yet'. This shows that she is torn between loving him or not, as it is a massive risk. Structurally, Browning has placed this right at the beginning of the sonnet, signaling to the author that this has ensures has plagued her mind for a long time, and it's the first thing she thinks about.Also it could suggest that since the very start, she has been unsure as to whether she loves him, and she knows the consequences of committing right from the beginning. This emotion is typical of many of Browsing earlier sonnets from her series â€Å"Sonnets from the Portuguese† as it is the beginning of their arthritis and she is still uncertain whether this is the man for her. This decision will influence her whole future, so she is very tentative in her feelings towards Richard Browning.Charlotte Bronze also explores this concept In Jane Ere, after Mr. Rochester proposes to Jane, she goes into much deliberation and a lot of dialogue is exchanged between them before she agrees to give herself to him, as his bride. â€Å"rare you in earnest? Do you truly love me? Do you sincerely wish me to be your wife? † This quote is made entirely of questions, as she is unsure if she can trust what he is saying to be rue. She uses strong adverbs such as â€Å"truly/' and â€Å"sincerely' as she wants to be entirely sure of his devotion to her.

Sunday, September 15, 2019

Intangible Asset or Liability Essay

CSR requires organizations to adopt a broader view of its responsibilities that includes not only stockholders, but many other constituencies as well, including employees, suppliers, customers, the local community, local, state, and federal governments, environmental groups, and other special interest groups. Although CSR is often spoken of as if it were a relatively new concept, it is in fact an idea with a long pedigree. In the 1950s, the chief executive officer of the American retailer Sears said that the â€Å"four parties to any business in the order of their importance† were â€Å"customers, employees, community and stockholders†. Current discussions about CSR evoke old questions about the place of corporations in society, the manner in which corporations are governed, and the ways in which corporate governance arrangements do not compel corporations to respond to claims from society, in addition to claims from shareholders. While CSR is an old idea, its emergence as a significant factor in relation to corporate decision-making is relatively new. The old idea – CSR – has been rising over the past 10 years or so to a prominent place on the corporate agenda. The world is witnessing what appears to be a transformation in popular views about the role of business in society that is on a par with major shifts in attitude, at other points in history, about large issues such as racial discrimination, the environment, and the role of women. By the end of that decade, popular opinion about the role of business in society had evolved to a point which suggested a widespread rejection of Friedman’s â€Å"the business of business is business† dictum. The reason for the shift can be attributed to various factors such as; globalization, loss of trust, society activism, and institutional investor interest in CSR. These trends suggest that there is both a growing perception that corporations must be more accountable to society for their actions, and a growing willingness and capacity within society to impose accountability on corporations. This has profound implications for corporate governance. CSR in India With the retreat of the state in economic activity in India, the imperative for business to take up wider social responsibilities is growing. The situation is complex and India is facing a compounded set of corporate responsibility challenges. At all levels, there is a felt need for companies to graduate to strategic interventions in CSR, which at present in many cases remain ad hoc. There are many companies that may spend for long-term development. A sense of strategic direction is a vital component in an effective approach to corporate responsibility. Yet, for all these signs of progress, CSR in India has yet to realize its full potential. Individual and collaborative initiatives continue to be dominated by self-assertion rather than accountability. There is certainly no lack of CSR programs and projects in India: what is absent, however, are clear metrics for evaluating their actual impact in improving social conditions. Many Indian business houses, private sector and public sector companies have undertaken major initiatives till date and have adopted several modes of practice related to CSR in India. Several innovative measures have also been adopted by companies towards the institutionalization of CSR that includes CSR initiatives by Lupin, Cipla, Ranbaxy, NIIT, TCS, BPCL, and Ion Exchange. To understand the current status of CSR in India, it is important first to map out the landscape and identify the main families of corporate responsibility. For long-established industrial dynasties, such as the Birlas and the Tatas, concepts of nation- building and trusteeship have been alive in their operations long before CSR become a popular cause.